Friday, April 8, 2011
Campus Consciousness Tour
On April 7th 2011, Slow Food Teamed up with The Campus Consciousness Tour. This tour was founded by Reverb, a non profit organization that provides outreach education on sustainability and fair trade. It was founded by environmentalists Lauren Sullivan and her husband Adam Gardner. Along with the Campus Consciousness Tour, Reverb also has other project called the Green Music Tour. Check out their website http://greenmusicgroup.org/ for a short clip on what they are all about.
The Campus Consciousness Tour follows bands and musicians promoting, and educating fans on protecting the environment by making small lifestyle changes. They came to the URI Ryan Center last night touring with Wiz Kalifia and Slow Food URI was lucky enough to volunteer with the tour! We set up shop in the Ben and Jerry's booth which was promoting Fair Trade products. Fair trade means the farmers who harvest the products are paid a fair price, and are treated with respect. Ben and Jerry's is currently working on making all of their products fair trade. Right now they buy Fair Trade vanilla, coffee, chocolate, and a small amount of sugar for their Fair Trade ice cream products. When purchasing Ben and Jerry's ice cream look for these flavors and the Fair Trade stamp on the carton: Vanilla, Chocolate, Chocolate Macadamia, Milk and Cookies, Coffee, and Heath Bar Crunch. Our job at the Ben and Jerry's booth was to educate students on fair trade and let them spin the wheel to win a free pint of Ben and Jerry's ice cream, some cool sunglasses, hats or a music download card. We had a great time and hope the tour comes to URI next year!
Eat some slow Ben and Jerry's!